Eco-friendly retail design is not just about attracting customers with a likeminded ethos. It is also about reusing, reclaiming and repurposing of materials in smart ways to save on build costs.
Depending on how much control you have, you may want to begin with the design of the building construction or refurbishment, the fittings and materials used. Aim for low impact design with features such as:
This is where it’s crucial that you work with a design and construction team that understands your objectives and how to achieve them. You need to be clear about the style and look you’re after, and that where possible the work areas, displays or other components are reclaimed, reused or repurposed. And if some work needs to be done to make all that ‘re-whatevered’ stuff look brand new, so be it – it’s still better than starting from scratch. If there are some things that you can’t find a use for, like old metal displays or racking, send them for recycling and pick up some spare cash for your trouble.
You can also consider green but sophisticated and economically beneficial items like:
Once you’ve started down the green path, stay on it. Let your customers know what you’re doing and why, and they will respect you for it and will usually be happy to comply. Things to consider include:
You can operate a perfectly sophisticated, technologically advanced and efficient business while caring for the environment and the impact your activities will have on it, without overdoing the cost. And it all starts with your choice of premises, design and fitout.